Tips to Grow Your Instagram Following

Tips to Grow Your Instagram Following

Instagram has over 500 million active users so if you’re not getting the engagement then it’s not surprising! But what can you do break through the noise and rise about the crowd?

Here are my top tips to help you grow your Instagram following.

  1. Your profile
    Is it complete? Make sure you have a profile image (of yourself), your name (obviously) a short bio (filled with benefits followers get from following you) and a link back to your website, blog landing page.2. Create awesome visual contentComing soon digital marketing made easy
    We all know that Instagram is a visually driven platform so create eye-catching images that will stop people from scrolling past. The key is tell a story with your image, something around your brand. We recently posted a screenshot of our website in development and it had over 70 likes – not massive but enough to drive traffic back to the landing page and trigger sign ups! Really good tools for making your images look pretty are Canva and Stencil. Both have free options if you’re bootstrapping.

3. What to post and when

This is all about testing and measuring. Create various images, each with different background, colours, slogans, tag-lines and see which resonate with your audience. Instagram has built in analytics on their business accounts and it’s really easy to follow. It also tells you how many profile visits you’ve had, and how many clicks to the URL. Use this to see what’s popular and when the most interaction takes place. You can create a content calendar going forward to schedule posts so you’re not tied to your desk or your phone. We use Tailwind which is an excellent tool and they do a free trial too!

4. Hashtags
This is probably the most important part of Instagram. You can add up to 30 hashtags to each post. Do some research beforehand and look at what your target market is looking at – what hashtags are in the posts? Do the same with your competitors / collaborators. We tested this recently and using the right hashtags almost tripled the engagement and clicks back to the website.

5. Use Instagram Stories for research
There is a fabulous little tool in Stories that we have used extensively for research. Create your story, click the smily face and set your question – simple as that. And you see the results as people click to vote. Keep it simple and to yes / no options for maximum effect.

6. Collaborate with other Instagrammers
If you have an exciting announcement, a launch or something to promote then connect with other Insta users and ask them to promote it on their account, to their followers. Use this wisely though, only ask those who you already know and who you trust.

7. Tell the world you’re on Instagram!
Well, maybe not the entire world but definitely everyone in your network. Add your account to your Facebook profile page, your email signature, all your other social networks and email it out to your mailing list.

8. Follow us on Instagram!
Well of course we’re bound to say that aren’t we but go on, give us a follow

Let us know that you found through this blog and we’ll give you a follow back & boost your stuff for you!

Why not join us over in the Facebook Group ‘Digital Marketing Made Easy’? It’s a friendly place full of lots of tips on how to grow your business through digital marketing.


Tips for increasing social media engagement

Tips for increasing social media engagement

So you jumped right in and started tweeting, Facebooking, Instagramming and pinning, full of enthusiasm then after a few weeks there didn’t seem to be much difference in traffic to your website, blog, landing page?

Feeling disheartened that all your time and effort was wasted you stopped posting, not completely but not as often.

This was me, and not that long ago to be honest. So here’s what I’ve learnt and hopefully it can help you.

  • You need a strategy
    Yep, ‘fraid so. Posting willy nilly won’t really get you anywhere. There needs to be a purpose behind your posting. What are you promoting? Is it time sensitive? Can you create FOMO around it (Fear of Missing Out)? Is it a blog post? What pain point are you answering? How will your target reader benefit from your post?If you spend some time really thinking about your activity, it’s purpose and how it’s serving others and providing value then you will see an increase but it might not be overnight, which brings me onto my next point.
  • Be consistent
    You be feeling a bit deflated that you’ve built it and they didn’t come (how very dare they!) but have you been consistent with your posting? Have you set a timetable for what you will post, when? Unfortunately it does take time to build a loyal following. When I started Herding Cats in 2017 I was starting from scratch – zero connections, zero website and zero social activity. I still don’t have thousands of followers / fans but the ones I do have are loyal and know what i do and how I can help them.A particular client that I did some work for had zero social media presence, and within the space of 6 months we took her Linkedin profile from 0 to over 800 profile views per month, with one 3 minute video generating over 20k views. This happened because we were consistent with content and we were laser focused on the target audience. OH, and that leads nicely into…
  • Know your target audience & BFF
    Do you know who your ideal customer is? I mean really know them, like FBI Profiler Skill know them? If you’re not sure or your answer is very general such as; male, drives, eats, married, sleeps then that’s nowhere near enough info.This is mine;
    Small to medium business owner, self employed, excellent at what they do but struggles with marketing. Has some tech knowledge but needs help, willing to learn and put the time in. Works from home, maybe has young children and this is a side hustle. Looking for ways to make their online efforts easier, looking to reduce the stress, anxiety and frustration.

    I could go further but i think you get the idea.

  • Be nosey!
    Don’t be afraid of asking questions of your followers / fans. This is a great way to find out what content they would value. Instagram have a fabulous little survey tool, and there are polls within Facebook that you can utilise. Or maybe go all out and create a short survey. Google Forms is free, and very easy to use. Think of several blog ideas and ask which they prefer. You can use it to create the blog posts in the order of popularity.
  • Add Value
    It can’t all be about you – sorry about that! It has to be about them – what are you creating that will really add value? It could be a free download, an in depth blog post, a short video or podcast but something that addresses their frustrations, that they will really appreciate. This will set you apart from others and keep them loyal and coming back for more.

This is just a snapshot really, and I could go on and on and on but this should give you enough to get you started (or restarted) in the Digital Marketing Game.

Just remember, it does take time but follow the points above and over time you’ll see a difference.

If you would like to see something covered in more depth then use the contact form below and we’ll get on to it straight way for you.

Why not join us over in the Facebook Group ‘Digital Marketing Made Easy‘ where I share all sorts of tips, strategies on how to make your digital marketing easier and hassle free!

Episode 11 – Repurposing Your Content

Episode 11 – Repurposing Your Content

Why you should repurpose your blog content into as many different formats as possible. Maximise your efforts, extend your reach, gain new followers, increase your SEO.

Useful resources for creating videos

•Loom – Screen Record
•Canva – Image Creation
•Wistia – Customising videos
•Zoom  recording Podcasts
•Audacity – editing Podcasts
•Mailchimp – email newsletters & autoresponders

Take a look at the full blog post here >>

You can watch the Youtube video here >>

Let’s connect on Social

Twitter: @Soherdingcats

Facebook: Herdingcatspublishing

Instagram: Herdingcatspublishing

How to create the perfect blog post

How to create the perfect blog post

It’s something that’s puzzled bloggers since time began, that great untold secret of just what makes up the perfect blog post. Or maybe not!Perfect Blog Post

So this isn’t based on any scientific fact, just on my experience as a blogger. This format has worked for me, and if you follow these very simple steps then you can see that it will work for you.

And you can download the template too, stick it your wall, desk, head and you’ll never struggle to write a blog post again!

It can be frustrating when you spend hours on research (topic content, keyword research, CTA’s), you hit publish and it goes….. nowhere. Nothing, nada, zilch. Well let’s take a look at why that might be.

> Is your headline catchy, intriguing, interesting?

> Have you summarised your topic in the opening statement?

> Is it clear what problem / pain you’re going to solve for the reader?

And all that is just within the first paragraph! There’s a science behind it believe it or not. Let’s really break it down;

1. Headline – this is the MOST read part of your blog post, make it enticing, intriguing and clickable!

2. Summarise the problem your reader is facing

3. Include an image to break up the line space

4. Your first subheading is your first promise to the reader – how will they feel when they’ve read your post?

5. This is how you intend to solve their problem

6. This is the first ‘soft’ call to action such as click to tweet

7. This is the step by step process of how their problem WILL be solved

8. Go into detail, you’ve taken this far – go all the way!

9. Final call to action – make it a strong one, get them to buy, sign up, share – go for the kill!


If you’ve enjoyed this post then take a look over on our Youtube Channel for the full length version (why not subscribe whilst you’re there)

P.S Did you notice that this actual blog post has followed that exact formula? It’s been in my archives for the longest time and and is by far my most popular and most read post!

Let me know how you get on.

FB Live: Blogging Q & A

FB Live: Blogging Q & A

So this morning i jumped onto Facebook to do a live Q & A on blogging and we had some really good questions, including;

> How to write your first blog post

> How to make money from blogging

> How to build quality traffic

> Does everyone need a blog?

> How to deal with SEO

We cover all of these and few extras – take a look at the video and if you have any questions just post them in the comments below.

Why not come over and join the Facebook community here?

If you’ve enjoyed this, then take a look at our blog where there are lots of useful posts